Creative Sports Group has expressed the passion at its inception to help gyms and sports associations to maintain the right focus and to provide assistance in those areas that a sports entrepreneur does not like to do. For example, the sports entrepreneur can focus on making members mentally and physically healthy, as Creative Sports Group wants to make and keep the sports company healthy. In addition to being CEO of Creative Sports Group, our founder is also a Mental Coach and works for the Municipality of Altena as a director for the Lifestyle Agreement. In that role, he visits SME organizations and provides training to staff with the aim of reducing absenteeism due to illness. In this way Creative Sports Group can be widely deployed.